A CONCERT IN THE AIR
After world famous music gigs in the sky performed by Jamiroquai and James Blunt, a similar event concept was introduced this May by mobile operator TUŠ mobile and organised by event agency AVI....
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Reason 1: THEY SAVE YOU MONEY An enduring question of the MICE industry is whether participation in a B2B trade show has a return? With buyer data now widely available on the Internet or through social...
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Reason 2: THEY SAVE YOU TIME Have you ever wondered just how much time participation at a trade show might actually save you? Looking at the figures for what it takes to organise a typical meeting that...
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Reason 3: NO HIDDEN COSTS One of the most irritating experiences at events is hidden costs that organisers fail to highlight until registration. In fact, registration itself can be the trigger for a...
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Reason 4: YEAR ROUND PROMOTION OF PARTNERS From the yesteryear of my career the classic meetings industry marketing tools still linger in the memory, most of them being the various providers’...
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Reason 5: BUSINESS NETWORKING You probably still remember your very first steps into the world of business networking. I will certainly never forget my first solo business trip abroad, when completely...
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Reason 6: CONTENT MARKETING I’ve been creating and encountering content and ‘content marketing’ right throughout my career, the main difference being that in the past we gave it a different name and as...
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Reason 7: MEASURING EFFECTIVENESS – ROI Trade show participation is coming under increasing scrutiny; marketing budgets are shrinking and directors are requiring maximum ROI. Therefore, it is really...
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Reason 8: SELECTED BUYERS As participants of trade shows you must certainly be wondering how to regain new business partners and increase the return on your trade show performance investment. There is...
View ArticleAIR SERBIA – THE NEW WINGS OF EUROPE
Air Serbia proudly presents their new commercial that will boost awareness of the airline across Europe and position Belgrade as convenient air transport hub. Air Serbia boosts flights to Ljubljana and...
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Reason 9: BRANDING I do not know any research on how important the EIBTM and IMEX brands are for the convention tourism of Barcelona and Frankfurt. I am convinced, however, that there is reciprocity...
View ArticleNEW VIDEO FOR CENTRAL DALMATIA REGION
The Central Dalmatia region on Croatia’s Adriatic coast was once again the star performer this tourist season, attract record numbers. With Riviera’s and islands boasting some of the best beaches in...
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Reason 10: FREE KNOWLEDGE “The more I learn, the more I see how little I really know and I know that I know nothing.” - Socrates – The meetings industry has for many years been a kind of medieval...
View ArticleFINNGENERATOR DISCOVERS YOUR INNER FINN
Finngenerator discovers your inner Finn Finland will verify new Finnish identities during IMEX The Finngenerator created by Finnish Tourist Board lets you The post FINNGENERATOR DISCOVERS YOUR INNER...
View ArticleFILM PROMOTING “LEADING CONGRESS DESTINATION ISTANBUL”
The film is part of the “Leading Congress Destination Istanbul” project, which was started by The Tourism Development & Education Foundation (TUGEV), The post FILM PROMOTING “LEADING CONGRESS...
View ArticleA CONCERT IN THE AIR
After world famous music gigs in the sky performed by Jamiroquai and James Blunt, a similar event concept was introduced this May The post A CONCERT IN THE AIR appeared first on Kongres Magazine –...
View ArticleMORE CONTACTS – MORE CONTRACTS
Reason 1: THEY SAVE YOU MONEY An enduring question of the MICE industry is whether participation in a B2B trade show has The post MORE CONTACTS – MORE CONTRACTS appeared first on Kongres Magazine –...
View ArticleMORE CONTACTS – MORE CONTRACTS 2
Reason 2: THEY SAVE YOU TIME Have you ever wondered just how much time participation at a trade show might actually save The post MORE CONTACTS – MORE CONTRACTS 2 appeared first on Kongres Magazine –...
View ArticleMORE CONTACTS – MORE CONTRACTS 3
Reason 3: NO HIDDEN COSTS One of the most irritating experiences at events is hidden costs that organisers fail to highlight until The post MORE CONTACTS – MORE CONTRACTS 3 appeared first on Kongres...
View ArticleMORE CONTACTS – MORE CONTRACTS 4
Reason 4: YEAR ROUND PROMOTION OF PARTNERS From the yesteryear of my career the classic meetings industry marketing tools still linger in The post MORE CONTACTS – MORE CONTRACTS 4 appeared first on...
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